Rohit Chadda

Digital Business Leader, Angel Investor, Strategy & Growth Consultant

Do’s and Dont’s to build an audience

Building an audience can be a long process. Shortlisting who your customer is from an entire audience with varied tastes and preferences can be a lengthy process. Hence, while shortlisting and targeting an audience, there are some most important to-do’s to be kept in mind while doing the same for reaching the right audience and customer base. The first step that one should follow is identifying your target audience from a macro level to a micro level. Once that is done further segregate them basis their hobbies, likes, dislikes, tastes and preferences. This will help you understand your audience better. Further to this, one should also look at who are they easily influenced by and what kind of content, posts, videos generally grabs their attention which in turn they like and share on their social media platforms.

Knowing all of these facts about your audience will help you have an in depth knowledge about your customer and in turn produce content basis your own product line to grab your target audience’s attention. Before you launch your product in the market, you will already know about your customer views and understanding on the product line. Thus, if you have a business idea in mind that you want to launch, make sure that you have done enough research and know your customer well before you hit the market.