In this day and age, we take emails for granted. We check emails every now and then without even realizing it such is the habit. Did you know that 91% of people check their emails at least once a day? That means that it’s the one place where all your customers will go on a daily basis so what do you think is the best place to tell them about yourself?Lets look at the top four reasons why you should use email marketing
Speed – It’s the easiest marketing tool to set up and start using.
Direct – Email has the power to connect you directly to your consumer, make you part of their To Do list which is what a lot of people’s inboxes end up becoming so wouldn’t it be amazing to be there when your consumer is checking out what he needs to do next!
Personalisation – Personalisation is the most important aspect of emails. Every customer can be sent a different message, creative or product. Every individual can have a different call to action.
Tracking – Last but most important – its trackable! From number of people who opened your email to the number who clicked on the message and came to your website, email enagegement numbers help you figure out if your email marketing campaigns are working or not hence it becomes easy to analyse if you are reaching your targets.
Remember, every email sent to the customer is very important and needs to offer something valuable to the recipient else they’ll stop reading your emails.