Rohit Chadda

Digital Business Leader, Angel Investor, Strategy & Growth Consultant

Using humour in marketing campaigns

humour in marketing

There is a known saying that laughter is the best medicine. As a marketer, it can be the best way to interact and get your message to your target audience. Whether you are giving an internal presentation or launching a campaign, laughter always helps in forming an instant connection and sharing a moment with your audience. The reason behind this is that laughter helps people put their guard down and makes them more open to new ideas and opinions.  Humorous moments are also registered as positive memories, hence to present an idea with humor makes it more likely for people to remember it.

Humor isn’t just for ad campaigns. It is also a great storytelling device to use in your overall marketing, like social media posts, blogs and so on to keep your audience engaged. Funny elements like characters, mimes, catchy tag lines are few of the tools that can be used for creating a humorous story. Catchy punchlines and humorous stories will help your brand message to stand out and be most impactful for engaging the audiences at one go.

Humor is all about context, especially when used as a tool for marketing as a joke is only funny when used at the right place at the right time to the right audience. Hence, always be careful in using your humor timely to your target audience. Now that you know how humor helps you connect with your audience, I will be taking you through the application of humor in your marketing in my next blog.